Selling Strategies

JIM AND HELENA’S SELLING STRATEGIES

EXPERT GUIDANCE EVERY STEP OF THE WAY

  • Competitively price your home based on a thorough analysis of current market conditions
  • A written home enhancement checklist to optimize the condition and viewing of your home to help you sell your property for the highest price possible
  • Suggest quality contractors and vendors and coordinate all minor repairs and improvements
  • Create maximum exposure for your property utilizing all online, print and networking channels to attract buyers for your home
  • Call you weekly to report showing activity and give buyer feedback. Meet periodically to review market conditions and adjust our marketing strategy as needed to get your home sold

NEGOTIATING AND STRUCTURING THE SALE – OUR PROMISE TO YOU:

  • Carefully review and present all offers for your consideration
  • Qualify prospective buyers to increase the likelihood that they can secure financing
  • Negotiate the strongest terms to create a solid transaction that will close on time without any surprise

COMPLETE TRANSACTION MANAGEMENT – WE WILL:

  • Manage all the details of your real estate transaction on a daily basis
  • Stay on top of all other matters to be sure your real estate transaction closes in a timely fashion and with as little stress as possible

THE CLIENT APPRECIATION PROGRAM – SERVICE AFTER THE SALE

  • Even after your closing, we’ll be there to assist you with all your real estate needs
  • You’ll be receiving valuable information in the mail on a monthly basis
  • Consider us your source of referrals for all types of businesses, whether related to a real estate transaction or not

 

TIPS ON ENHANCING THE SALABILITY OF YOUR HOME

BEFORE PUTTING YOUR HOME ON THE MARKET, YOU CAN ENHANCE ITS INTERIOR BY:

  • Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter.
  • Renting units to move furniture out of a crowded room.
  • Hiring a professional cleaning service every few weeks while the house is on the market.
  • Removing items from kitchen counters, closets and attics.
  • Re-surfacing soiled or strongly colored walls with a neutral shade, such as off-white or beige, and applying the same color scheme to carpets and flooring.
  • Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster, wallboards, wallpaper, paint and tiles.
  • Replacing broken or cracked window panes, molding and other woodwork.
  • Inspecting and repairing plumbing, heating, cooling and alarm systems.
  • Repairing dripping faucets and shower heads.
  • Buying new towels for the bathrooms to be displayed when prospective buyers visit.
  • Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint.
  • Consider bringing in a professional stager to set the scene throughout your home.

YOU CAN ENHANCE EXTERIOR AND CURB APPEAL BY:

  • Keeping the lawn manicured and watered regularly.
  • Trimming hedges, weeding flower beds and pruning trees regularly.
  • Checking the foundation, steps, walkways, walls and patios for cracks and crumbling.
  • Inspecting doors and windows for peeling paint.
  • Cleaning and aligning gutters.
  • Inspecting and clearing the chimney.
  • Repairing and replacing loose or damaged roof shingles.
  • Repairing and repainting loose siding and caulking.
  • Keeping walks neatly cleared of snow and ice in winter.
  • Adding colorful annuals, near your front entrance in spring and summer.
  • Re-sealing an asphalt driveway.
  • Keeping your garage door closed.
  • Applying a fresh coat of paint to the front door.

WHEN SHOWING YOUR HOME:

  • Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable. Turn on all lights.
  • Keep pets out of the way temporarily unless they are quiet and well behaved.
  • Soft background music acceptable, but blaring stereos, radios and televisions will impede discussions.
  • Plan on vacating during the showing period. Potential buyers may feel like intruders and hurry through your home if you are there.